Ohlendorf Appliance Lab Names Studio/D as Marketing Agency

Studio/D, a full-service brand communications agency in St. Louis, announced today that the agency has been hired by Ohlendorf Appliance Laboratory to handle its marketing activities. The agency will work on behalf of Ohlendorf in the areas of research, branding, public relations and social media.

Kevin Ohlendorf, president of the St. Louis-based, third-generation dental appliance company, said he looks forward to the full-service approach the agency offers. “We are expanding our pediatric dental appliance business and are confident this effort will be successful with a comprehensive marketing program through Studio/D.”

Studio/D was started in 2013 by long-time advertising executive Scott Dieckgraefe, and primarily focuses on mid-sized business-to-business clients. The agency recently merged with Swell Advertising, which was established in 2004 by Rich Meyer and had a similar client base.

Dieckgraefe said the agency has capitalized billings just shy of $4 million and has grown by 31 percent in the last year.

Other Studio/D clients include: Unico, Inc.; Surgical Direct, Inc.; Cambridge Engineering; Jim Butler Auto Group; KRJ Architects; Frontenac Bank; SIOR Foundation; Saint Louis County Department of Health; Sandberg Phoenix & von Gontard, P.C.; and Alligare.

Dieckgraefe is president and managing partner of Studio/D. Meyer is partner and chief creative officer. The agency is located in Olivette.