Client
Alligare
Challenge
Merchandise a huge portfolio of products, together with scope of helpful information to help herbicide applicators purchase from Alligare.
Approach
- Work with salespeople to determine FAQs.
- Address new products.
- Demonstrate breadth of assistance provided.
- Simplify complexity. Show results, not products.
- Press releases for product announcements
Results
- Sales team embraced the brochure and pdf.
- Assisted with new product launches.
- Securing more prospects through brochure requests.
