Client
Automatic Controls Equipment Systems, Inc.
Challenge
Create a visually engaging website, reflecting client’s character and service offerings, to assist their sales efforts.
Approach
- Exhaustive analysis of competitive building automation sites to determine positioning approaches.
- Reviewed product & service offerings with brand promise and market opportunity exploration.
- Developed creative approach, wrote, art directed and coded the website, optimizing it for SEO.
Results
- Automated Logic says this is the best website developed by any of their dealers.
- Navigation enhanced dramatically from prior site, improving user experience and aiding sales efforts.
- Through enhanced SEO efforts, site generates more organic traffic than previous website.
