Client
Cambridge Air Solutions
Challenge
Enhance the company's reputation and position them as a thought-leader for commercial HVAC and lean manufacturing.
Approach
- Developed deep relationships with writers and editors of key trade publications.
- Provided useful information to these writers for inclusion in their publications.
Used:
- Press releases for product announcements
- Client spokespeople as experts for editorial inclusion
- Application stories to emphasize results
Results
Generated more than 50 relevant media hits in a year, including Industry Week and NY Times.
