Client
Unico, Inc.
Challenge
Create video content for targeted prospect audiences
Approach
- Identified several appropriate Unico installation stories in conjunction with client and installing contractors, including new custom homes and retrofit of beautiful historic homes
- Scripted, produced, directed, and edited several video case studies:
- The Woodland Home – 1-minute and 5-minute video case studies featuring Unico installation in a 6,000 sf custom home in Kohler, Wisconsin
- Minneapolis Arts & Crafts Home – 2-minute and 5-minute video case studies featuring an installation in a 1922 Arts & Crafts style bungalow in Minneapolis, Minnesota
- Distribution of both via corporate website and various communications channels
Results
- Videos quickly generated over 16,000 viewings on the client’s YouTube channel
- Used by sales team in customer discussions
- Demonstrates Unico’s appeal across multiple building styles
