Unico, Inc.
Create video content for targeted prospect audiences
  1. Identified several appropriate Unico installation stories in conjunction with client and installing contractors, including new custom homes and retrofit of beautiful historic homes
  2. Scripted, produced, directed, and edited several video case studies:
  • The Woodland Home – 1-minute and 5-minute video case studies featuring Unico installation in a 6,000 sf custom home in Kohler, Wisconsin
  • Minneapolis Arts & Crafts Home – 2-minute and 5-minute video case studies featuring an installation in a 1922 Arts & Crafts style bungalow in Minneapolis, Minnesota
  • Distribution of both via corporate website and various communications channels
  • Videos quickly generated over 16,000 viewings on the client’s YouTube channel
  • Used by sales team in customer discussions
  • Demonstrates Unico’s appeal across multiple building styles