Marketing agencies have many tools to help their clients – brand awareness, reputation management, market research into competitors and customers, and precision targeting of messaging through multiple channels, just to name some of the core practices. What informs and determines all of these efforts is data – the information collected during the course of doing business. Let’s look at how …
The skilled trades are currently experiencing a sort of renaissance – a reversal of atrend that had held for decades. Obviously, this is welcome news for vocational schoolrecruiters, but it also comes at a time when the manufacturing and industrial sectors arein desperate need of skilled workers. While this bodes well for trade schools, now more than ever, they need …
As we pass the halfway point of 2024, it’s an opportune time for community banks to reassess their marketing efforts, particularly in regard to increasing SBA loans and core deposits. Here’s a look at key trends shaping the marketing landscape and how community banks can leverage them effectively. Embracing Generative AI Generative AI continues to revolutionize marketing, offering community banks …
The skilled trades are currently experiencing a sort of renaissance – a reversal of a trend that had held for decades. This article explores how this occurred, the benefits those seeking careers in the trades can expect, and how manufacturers can take advantage of the current resurgence of the skilled trades. For two generations, four-year college degrees were touted as …
All entrepreneurs and small business owners know – or, at least, they should – how important it is to have the full support of a solid financial institution to help grow and sustain their enterprise. First and foremost, community banks are the conduit for loans from the Small Business Administration (SBA), which secures the loans these lenders provide in helping …
Peter Drucker coined the phrase, “Culture eats strategy for breakfast,” implying that even the best strategy will fail if the company lacks a culture that engages and encourages their employees. At Studio/D, we’ve witnessed both sides of this adage with our clients. Many companies love to cue up the old Sister Sledge hit and proclaim, “We Are Family!” Yet employees …
Webinars are all the rage – they came into popularity during Covid lockdowns when tradeshows were cancelled, and they’ve remained popular due to their ability to provide deep content to well-targeted groups of customers or prospects. Dependent on your audience, the technology used with webinars doesn’t have to be much more complex than a Zoom meeting, although having some advanced …
You can easily insure equipment, buildings, vehicles, and even your employees, but you can’t buy insurance for an asset that may be worth millions. The asset we’re talking about is your company’s brand equity and goodwill. Further concerning is that a crisis could severely diminish its value in an instant. Crises happen — from product recalls to workplace violence; from …
As manufacturing and skilled trades continue to grapple with a continuing labor shortage, a solution is drawing attention from a practice deeply rooted in history: apprenticeships. Originating from medieval times, apprenticeships involve direct, hands-on training in specialized skills, offering both theoretical and practical insights. This age-old approach is now resurfacing as a contemporary remedy to address the workforce challenges in …
The corporate world has always been characterized by its fast pace and volatile nature. As we slip from 2023 into 2024, the importance of having a great marketing strategy and a written plan cannot be over stressed. A well-structured marketing communications plan starts with a budget. This provides workable guides for all marketing endeavors, dictating strategy, reach, impact, engagement, and …
