Leading a webinar

Planning an Effective B2B Webinar

Scott Dieckgraefe Insight

Webinars are all the rage – they came into popularity during Covid lockdowns when tradeshows were cancelled, and they’ve remained popular due to their ability to provide deep content to well-targeted groups of customers or prospects. Dependent on your audience, the technology used with webinars doesn’t have to be much more complex than a Zoom meeting, although having some advanced …