By Tom Taylor, Account Advocate at Studio/D Account based marketing (ABM) efforts enable proactive B2B marketers to secure more attractive business by being more visible and relevant to select key prospects. So, what is ABM and how can marketers use it to win profitable business? Let’s start with a simple question: Do you feel your sales efforts would improve if …
Tips For Managing a Product Recall
Getting through a product recall can be very costly. Personnel man-hours, legal fees, lost productivity, and out-of-pocket remedy costs can have a profound effect on your bottom line. But perhaps the greatest negative effect can be on your business’s reputation. Managed poorly, a product recall can lead to the loss of customers and goodwill which may have taken years to …