testimonial graphic

Four Types of Testimonials – But You Should Focus on Two

Scott Dieckgraefe Insight

Word-of-mouth is the most impactful and least costly promotion for products and service. This is true for B2C and B2B promotional efforts. And the best way to generate positive word-of-mouth is something we all try to do every day: Produce a great product, with great service, at a fair price. One step down from word-of-mouth is the testimonial. Getting a …

Manufacturing Workforce Training

The Importance of Manufacturing Workforce Training: The Voters Have Spoken

Scott Dieckgraefe Insight

By Scott Dieckgraefe, President and Founder of Studio/D Voters in St. Louis City and County passed Proposition R last week, a property tax increase to provide additional funding to the St. Louis Community College District for sorely needed career training programs in healthcare, information technology, financial services, biotechnology, and manufacturing. My “Letter to the Editor,” published August 11th in the …