Marketing agencies have many tools to help their clients – brand awareness, reputation management, market research into competitors and customers, and precision targeting of messaging through multiple channels, just to name some of the core practices. What informs and determines all of these efforts is data – the information collected during the course of doing business. Let’s look at how …
The skilled trades are currently experiencing a sort of renaissance – a reversal of atrend that had held for decades. Obviously, this is welcome news for vocational schoolrecruiters, but it also comes at a time when the manufacturing and industrial sectors arein desperate need of skilled workers. While this bodes well for trade schools, now more than ever, they need …
As we pass the halfway point of 2024, it’s an opportune time for community banks to reassess their marketing efforts, particularly in regard to increasing SBA loans and core deposits. Here’s a look at key trends shaping the marketing landscape and how community banks can leverage them effectively. Embracing Generative AI Generative AI continues to revolutionize marketing, offering community banks …
The skilled trades are currently experiencing a sort of renaissance – a reversal of a trend that had held for decades. This article explores how this occurred, the benefits those seeking careers in the trades can expect, and how manufacturers can take advantage of the current resurgence of the skilled trades. For two generations, four-year college degrees were touted as …
AI-generated language programs like ChatGPT have garnered significant headlines in the past few months as our industry clamors to learn and harness the power behind the technology. We recommend that you NOT underestimate its power – it will positively impress even the most ardent nay-sayer. These programs now operate on the third iteration of their learning model, or GPT-3. If …
