Marketing agencies have many tools to help their clients – brand awareness, reputation management, market research into competitors and customers, and precision targeting of messaging through multiple channels, just to name some of the core practices. What informs and determines all of these efforts is data – the information collected during the course of doing business. Let’s look at how …
As we pass the halfway point of 2024, it’s an opportune time for community banks to reassess their marketing efforts, particularly in regard to increasing SBA loans and core deposits. Here’s a look at key trends shaping the marketing landscape and how community banks can leverage them effectively. Embracing Generative AI Generative AI continues to revolutionize marketing, offering community banks …
B2B Marketing Checklist for 2024
By Tom Taylor, Account Advocate at Studio/D Account based marketing (ABM) efforts enable proactive B2B marketers to secure more attractive business by being more visible and relevant to select key prospects. So, what is ABM and how can marketers use it to win profitable business? Let’s start with a simple question: Do you feel your sales efforts would improve if …
