Historically, B2B sales and marketing strategy has been based on the funnel model: awareness constitutes the wide end of the funnel, gradually narrowing down to consideration, then intent, then, finally, conversion (a sale). However, the digital age has seen the increased adoption of account-based marketing (ABM), an approach in which sales and marketing teams work together to identify and target …
Account Based Marketing Can Increase ROI & Revenue Growth
By Tom Taylor, Account Advocate at Studio/D Account based marketing (ABM) efforts enable proactive B2B marketers to secure more attractive business by being more visible and relevant to select key prospects. So, what is ABM and how can marketers use it to win profitable business? Let’s start with a simple question: Do you feel your sales efforts would improve if …