Marketers use audience segmentation to help refine messaging

Ted Turner understood content and how it shapes opinions. In 1990, he banned the word “foreign” from CNN newscasts, stating that the word implied something unfamiliar, misunderstood, or divisive. He recommended using “international” in its place to denote a sense of unity. In the intervening 32 years, the news media has become increasingly polarized, using these sorts of nuances to …