The Power of Stockpilling Customer Goodwill

Scott Dieckgraefe Insight

Remember the song, “United Breaks Guitars” from back in 2009? A performer wrote the song after seeing his guitar being manhandled by United baggage attendants. The song attained 17 million YouTube views. How about this spring when United Airlines forcibly removed Dr. David Dao from a flight? A photo of the bleeding doctor being dragged down the airplane aisle by …

The Secret to Recruiting and Retaining Employees in a Tight Job Market

Scott Dieckgraefe Insight

When was the last time anyone applauded in your workplace? And not following a CEO speech. If you can’t remember, you’ll want to keep reading. In a perfect world, employees at every level in a company are motivated to do a great job. They encourage others in their tasks, are happy to be at work, and they embrace the corporate …