The Impact of Small Spaces on Big Thinking

Scott Dieckgraefe Insight

By Scott Dieckgraefe, President & Founder, Studio/D I once owned a tiny house in the woods. A micro-sized deck led to a narrow front door which opened into a small kitchen. The kitchen ceiling was dark and low, which established a confined feeling for the rest of the house. When you entered the house, you instinctively slouched a bit. Over …

Do Political Poll Errors Make Marketing Survey Results Questionable?

Scott Dieckgraefe Insight

By Tom Taylor, Account Advocate. Studio/D Whatever our political affiliation, we can probably agree that the projections based on polling for the last two US presidential elections were way off. This raises the question of whether similar polling errors carry over into all types of surveys – including market research. Luckily, the short answer is “no” – particularly if your …

“Agility” is The 2020 Skill-of-the-Year

Scott Dieckgraefe Insight

2020 has been quite the year.  World-wide pandemic, tariffs and international trade wars, racial strife and civil unrest, business closures, limited group gatherings, political divisiveness, unemployment, and elbow bumps. This is not what we planned back in January. We get introspective at the end of every year, attempting to identify the salient learning points of the year, and one word sums up the …

Five ‘must do’ items – before year-end

Scott Dieckgraefe Insight

1) Review your wills, trusts, estate plan and succession plan. There is a chance COVID will cause a lengthy absence, disable or kill you, a family member or a potential owner / management successor of your business. Number one on my list is to review your will, estate and succession documents in detail for updates and changes. If they are …

Are Your Salespeople Enabled To Sell In Today’s Environment?

Are Your Salespeople Enabled To Sell In Today’s Environment?

StudioDAdmin Insight

Use The Right Tools For Optimal Results We recently met with a well-respected sales rep who just resumed his traveling. When we asked how his company is supporting him in today’s new sales environment, the question took him by surprise and he acknowledged that he was not provided with any new sales tools to use in today’s completely different selling …

It’s Time for the Offensive Line to Take the Field

Scott Dieckgraefe Insight

Marketing communications, like all good contact sports, offers a time to play defense and a time to play offense.  Since the pandemic hit in March, many companies (B2B and B2C) shifted to play defense, cutting back their ad spending, which resulted in local TV and radio losing nearly $20 Billion in ad revenue, and Google and Facebook losing a combined $44 …

Maintain Marketing Productivity While Operating Remotely

StudioDAdmin Insight

Virtual is Now Reality The social distancing and shelter-in-place mandates necessitated by the COVID-19 pandemic mean that most of the U.S. workforce must now work remotely.  While this presents challenges to keeping businesses open and moving forward – particularly sales and marketing teams whose work typically requires face-to-face interactions – technology solutions exist to bridge the necessary physical distances between us. …

How Manufacturers Should Communicate Coronavirus Plans

StudioDAdmin Insight

The World Health Organization just declared COVID-19 a global pandemic, and domestic manufacturers are scrambling to formulate and communicate their response to this situation.   We encourage our clients to approach this situation in a two-step fashion – build a response plan, then work with your public relations team to disseminate it. Proactive businesses can play an important role in information …

Shop Talk: The Benefits of Marketing Research For Your Sales Team

Scott Dieckgraefe Insight

In this piece we examine how marketing research can pay big dividends to your sales efforts.  Analysis of qualitative and quantitative data about your industry, company, brand, products/services and pricing provides you with an informed definition of who you are, a specific sense of where you are, and a roadmap to guide you where you want to be.  At the very least, …