Neural Pathways

How B2B Marketers Use Artificial Intelligence

Scott Dieckgraefe Insight

By Scott Dieckgraefe, President and Founder of Studio/D Experts agree that artificial intelligence (AI) will continue exponential growth in B2B marketing communications during 2021 and beyond. Yet for all of the good AI can do in marketing, there is still a lot of misinformation about what AI is, as well as concern over future implications. Much of the apprehension about …