Manufacturers Can Find Needed Support at the State & Federal Level

Scott Dieckgraefe Insight

The manufacturing sector is finally gaining more attention from both the State of Missouri and the federal government. In 2021, Missouri manufacturers accounted for 12.05% of the total output in the state ($41.75 billion), employing 9.52% of the workforce. Missouri is average among the rest of the nation when it comes to manufacturing, as the sector accounted for 12% of …

balancing lead gen with branding

Balancing Branding Efforts with Lead Generation

Scott Dieckgraefe Insight

Manufacturers often ask the question, “which is most important to my company’s growth – brand awareness or lead generation?” The answer, of course, is that both are necessary, and the proportional emphasis between these elements changes. As marketers, it’s our role to understand when and how to emphasize one strategy over the other to increase awareness and revenue generation. Branding …