You can easily insure equipment, buildings, vehicles, and even your employees, but you can’t buy insurance for an asset that may be worth millions. The asset we’re talking about is your company’s brand equity and goodwill. Further concerning is that a crisis could severely diminish its value in an instant. Crises happen — from product recalls to workplace violence; from …
B2B Marketing Checklist for 2024
The media landscape continues to evolve at a breath-taking pace, with media platforms providing new opportunities for brands to reach and engage their audiences. While this is true for both B2C and B2B marketers, this Insight looks at the growth of pay-to-play media through the eyes of a B2B audience. The traditional PESO (Paid, Earned, Shared/Social, Owned) media model helps …
By Scott Dieckgraefe, Studio/D Founder and President It’s often been stated that, “there’s no such thing as bad publicity,” and a recently released study appears to back-up this claim. Seth Arenstein (an author with PR News) cited an Onclusive study in June 2022 that found negative portrayals of brands actually drove greater website traffic than positive stories, seeming to affirm …
Need some fresh thinking to generate public relations coverage? Check out how to repurpose survey results to generate press coverage.
Or…The Case for Blind Customer Surveys Marketers of a certain age may remember the “Pepsi Challenge,” a tactic used in the great “Cola Wars” of the 1970s and 80s when Pepsi Cola took aim at Coca-Cola’s century-long market share dominance. In the challenge, consumers were asked to taste colas from unmarked cups – one Pepsi, one Coke – and then …
By Scott Dieckgraefe, Founder and President of Studio/D Marketing Communications Public relations programs have long played an integral role in corporate marketing, but with the upswing of account based marketing (ABM) programs, particularly among B2B marketers, some now question where PR fits into their marketing plans. ABM programs concentrate sales and marketing resources on a number of pre-identified high-opportunity prospects. …
