Pay-To-Play Mediaia

How The Rise of Pay-to-Play Media Impacts the PESO Media Model

Scott Dieckgraefe Insight

The media landscape continues to evolve at a breath-taking pace, with media platforms providing new opportunities for brands to reach and engage their audiences. While this is true for both B2C and B2B marketers, this Insight looks at the growth of pay-to-play media through the eyes of a B2B audience. The traditional PESO (Paid, Earned, Shared/Social, Owned) media model helps …