Marketing agencies that serve manufacturers can help their clients with worker shortage issues by employing the same strategies and tactics they provide on behalf of promoting their clients’ goods and services. A good mar-com agency digs deep into its clients’ mission, culture, and reason for being to provide a unique voice for the promotion of their goods and services. This …
In today’s tight labor market, companies can attract workers based on their corporate culture and the care they demonstrate for employees. Much of a company’s culture is personified through their leaders, yet sadly over the past week there have been several high profile examples of company leaders who failed to empathize with their teams. Example #1 – Firing 900 workers …
Industry analysts with Salesforce estimate a return on investment of $38 for every $1 spent on email marketing – with other sites pushing the return up well over $40. With so much bang for buck power, email marketing continues to be a dependable driver of demonstrable results – specifically, elevating awareness and increasing leads. A periodic email newsletter can inform …
When describing what a mar-com agency does, it’s difficult to know where to start the conversation, where to stop, and how deep to go on every point. The needs of every client are different, and approaches are customized to those needs. That said, Studio/D has put together this generalized process flow to broadly explain an agency’s role and functions. In …
Word-of-mouth is the most impactful and least costly promotion for products and service. This is true for B2C and B2B promotional efforts. And the best way to generate positive word-of-mouth is something we all try to do every day: Produce a great product, with great service, at a fair price. One step down from word-of-mouth is the testimonial. Getting a …
By Scott Dieckgraefe, President and Founder of Studio/D Voters in St. Louis City and County passed Proposition R last week, a property tax increase to provide additional funding to the St. Louis Community College District for sorely needed career training programs in healthcare, information technology, financial services, biotechnology, and manufacturing. My “Letter to the Editor,” published August 11th in the …
Need some fresh thinking to generate public relations coverage? Check out how to repurpose survey results to generate press coverage.
Or…The Case for Blind Customer Surveys Marketers of a certain age may remember the “Pepsi Challenge,” a tactic used in the great “Cola Wars” of the 1970s and 80s when Pepsi Cola took aim at Coca-Cola’s century-long market share dominance. In the challenge, consumers were asked to taste colas from unmarked cups – one Pepsi, one Coke – and then …
By Scott Dieckgraefe, Founder and President of Studio/D Marketing Communications Public relations programs have long played an integral role in corporate marketing, but with the upswing of account based marketing (ABM) programs, particularly among B2B marketers, some now question where PR fits into their marketing plans. ABM programs concentrate sales and marketing resources on a number of pre-identified high-opportunity prospects. …
When a manufacturer or service provider is named as the “preferred provider,” life is good. Such relationships can remove a lot of the costs of the sales function. Service levels often flourish, and without competitive bidding situations, margins are typically healthier for preferred providers. But the pandemic enlightened many B2B companies about the tenuous nature of the supply chain. Those …
