Webinars are all the rage – they came into popularity during Covid lockdowns when tradeshows were cancelled, and they’ve remained popular due to their ability to provide deep content to well-targeted groups of customers or prospects. Dependent on your audience, the technology used with webinars doesn’t have to be much more complex than a Zoom meeting, although having some advanced …
You can easily insure equipment, buildings, vehicles, and even your employees, but you can’t buy insurance for an asset that may be worth millions. The asset we’re talking about is your company’s brand equity and goodwill. Further concerning is that a crisis could severely diminish its value in an instant. Crises happen — from product recalls to workplace violence; from …
As manufacturing and skilled trades continue to grapple with a continuing labor shortage, a solution is drawing attention from a practice deeply rooted in history: apprenticeships. Originating from medieval times, apprenticeships involve direct, hands-on training in specialized skills, offering both theoretical and practical insights. This age-old approach is now resurfacing as a contemporary remedy to address the workforce challenges in …
The corporate world has always been characterized by its fast pace and volatile nature. As we slip from 2023 into 2024, the importance of having a great marketing strategy and a written plan cannot be over stressed. A well-structured marketing communications plan starts with a budget. This provides workable guides for all marketing endeavors, dictating strategy, reach, impact, engagement, and …
The manufacturing sector is finally gaining more attention from both the State of Missouri and the federal government. In 2021, Missouri manufacturers accounted for 12.05% of the total output in the state ($41.75 billion), employing 9.52% of the workforce. Missouri is average among the rest of the nation when it comes to manufacturing, as the sector accounted for 12% of …
B2B Marketing Checklist for 2024
The media landscape continues to evolve at a breath-taking pace, with media platforms providing new opportunities for brands to reach and engage their audiences. While this is true for both B2C and B2B marketers, this Insight looks at the growth of pay-to-play media through the eyes of a B2B audience. The traditional PESO (Paid, Earned, Shared/Social, Owned) media model helps …
AI-generated language programs like ChatGPT have garnered significant headlines in the past few months as our industry clamors to learn and harness the power behind the technology. We recommend that you NOT underestimate its power – it will positively impress even the most ardent nay-sayer. These programs now operate on the third iteration of their learning model, or GPT-3. If …
Manufacturers often ask the question, “which is most important to my company’s growth – brand awareness or lead generation?” The answer, of course, is that both are necessary, and the proportional emphasis between these elements changes. As marketers, it’s our role to understand when and how to emphasize one strategy over the other to increase awareness and revenue generation. Branding …
It’s heartening that the manufacturing sector has attracted such favorable press in the Midwest lately, but the hard truth is that many manufacturing and skilled trade positions have gone unfilled, leading many companies to scale back sales efforts. No company wants to pay salespeople to nurture leads, only to lose the sale for being unable to produce goods in a …
