Advertising to dentists can usually result in either endless clinical before and after shots of teeth or just smiling faces. So, when Keller needed to introduce a new line of bite splints, each with very different attributes, we chose to instead develop a campaign of ads that used wonderfully engaging characters that spoke to each distinctive quality. The doctors loved them so much, sales increased dramatically as each ad broke. Now, that's something to smile about.

Advertising to dentists can usually result in either endless clinical before and after shots of teeth or just smiling faces. So, when Keller needed to introduce a new line of bite splints, each with very different attributes, we chose to instead develop a campaign of ads that used wonderfully engaging characters that spoke to each distinctive quality. The doctors loved them so much, sales increased dramatically as each ad broke. Now, that's something to smile about.

Advertising to dentists can usually result in either endless clinical before and after shots of teeth or just smiling faces. So, when Keller needed to introduce a new line of bite splints, each with very different attributes, we chose to instead develop a campaign of ads that used wonderfully engaging characters that spoke to each distinctive quality. The doctors loved them so much, sales increased dramatically as each ad broke. Now, that's something to smile about.

ROHO is the leader in wheelchair cushions. For users whose needs include stability, as well as skin protection, there is the Hybrid Elite. The fact that this wheelchair cushion combines the superb skin protection and shape matching ability of ROHO® DRY FLOATATION® with the stability of Jay® base technology was an industry first. Communicating this breakthrough in an engaging, conceptual way was key to this ad's success.

Advertising for a law firm like Sandberg Phoenix is a special thing. They are, of course, big and strong and very capable, but the quality they find the most satisfying is the personal relationships they foster with their clients. As a result, surveys have shown that many of their clients regard the attorneys and staff as their friends and not just “my lawyer.” So, it was very important that this ad for the business unit convey a message that was not only goal-oriented, but also wonderfully friendly and aspirational.

Whitmire Micro-Gen (now BASF), is the industry leader in the elimination of flying insects in food handling and processing facilities. They are, without a doubt, second to none. The next step was to introduce a machine that looks as good as it performs for use in high-visibility situations. And that’s exactly what they did. An ad with the position of ‘Drop Dead. Good Looks.’ certainly delivers on that promise.

For over 80 years, horse owners have trusted Lexol to preserve the beauty and durability of their fine tack and leather goods. This ad demonstrates that it’s this trust and experience that has made Lexol the #1 brand in leather care for saddlery.

The Unico System is the leader in small duct, high velocity, air conditioning and heating. This ad communicates this fact in a fun, sophisticated and precise way.