How Manufacturers Should Use Social Media While most B2C marketing and sales pros realize the benefits of social media platforms, many of their B2B peers in manufacturing either dismiss social media’s value or fail to take a strategic approach to creating and placing content properly optimized to the respective channels. Here, Studio/D focuses on the benefits of social media for …

At Studio/D, we love diving into the uniqueness of B2B sales and marketing; the things that challenge, confound and reward our manufacturer clients in ways you don’t see in the consumer world. Case in point: DMUs, or Decision-Making Units. Philip Kotler, marketing author, consultant, and professor at the Kellogg School of Management at Northwestern University, defines DMUs as a collection …