As manufacturing and skilled trades continue to grapple with a continuing labor shortage, a solution is drawing attention from a practice deeply rooted in history: apprenticeships. Originating from medieval times, apprenticeships involve direct, hands-on training in specialized skills, offering both theoretical and practical insights. This age-old approach is now resurfacing as a contemporary remedy to address the workforce challenges in …
Building A 2024 MarCom Budget
The corporate world has always been characterized by its fast pace and volatile nature. As we slip from 2023 into 2024, the importance of having a great marketing strategy and a written plan cannot be over stressed. A well-structured marketing communications plan starts with a budget. This provides workable guides for all marketing endeavors, dictating strategy, reach, impact, engagement, and …