Marketing communication firms exist to lead marketing directors and their companies toward favorable outcomes. On the surface, this sounds simple enough, yet every marketing director faces different challenges, has different corporate goals, and approach their work from different perspectives. Based on many decades of mar-com work, Studio/D has identified six key mindsets from which every marketing director approaches their work. …
Every manufacturer knows their best customers – those companies with whom they’ve established a symbiotic, hassle-free relationship for ongoing sales at comfortable margins. All manufacturer sales reps know which customers fall into this category, and they all want more customers like them. So how does an organization go about “cloning” their best customers? Welcome to the world of look-alike audience …
By Tom Taylor, Account Advocate at Studio/D Account based marketing (ABM) efforts enable proactive B2B marketers to secure more attractive business by being more visible and relevant to select key prospects. So, what is ABM and how can marketers use it to win profitable business? Let’s start with a simple question: Do you feel your sales efforts would improve if …
Getting through a product recall can be very costly. Personnel man-hours, legal fees, lost productivity, and out-of-pocket remedy costs can have a profound effect on your bottom line. But perhaps the greatest negative effect can be on your business’s reputation. Managed poorly, a product recall can lead to the loss of customers and goodwill which may have taken years to …
By Scott Dieckgraefe, President and Founder of Studio/D Experts agree that artificial intelligence (AI) will continue exponential growth in B2B marketing communications during 2021 and beyond. Yet for all of the good AI can do in marketing, there is still a lot of misinformation about what AI is, as well as concern over future implications. Much of the apprehension about …
Five Ways to Nurture Leads
Smart manufacturers know that a healthy, robust prospect nurturing program is critical to their business and key to growth. The savviest among them understand that the marketing and sales funnel is where these disciplines converge. Let’s take a deep dive into the roles both marketing and sales teams play when it comes to nurturing prospects.
While others say the press release is dead, we believe a well-written, AP Style press release still packs a punch, even though much of the “press” has moved to digital only. Here are four strong reasons why the press release should remain an important part of your marketing communications program.
What has transpired over the last five years here at Cambridge is nothing short of spectacular. We spend time learning how to see waste. We go and see what is happening at the jobsite, at the plant process or function and we watch. Each day the entire organization spends 30 minutes after our all company morning meeting (a unique experience worth seeing) making improvements to their work area or job functions.
By Scott Dieckgraefe, President & Founder, Studio/D I once owned a tiny house in the woods. A micro-sized deck led to a narrow front door which opened into a small kitchen. The kitchen ceiling was dark and low, which established a confined feeling for the rest of the house. When you entered the house, you instinctively slouched a bit. Over …
