Word-of-mouth is the most impactful and least costly promotion for products and service. This is true for B2C and B2B promotional efforts. And the best way to generate positive word-of-mouth is something we all try to do every day: Produce a great product, with great service, at a fair price. One step down from word-of-mouth is the testimonial. Getting a …
The Importance of Manufacturing Workforce Training: The Voters Have Spoken
By Scott Dieckgraefe, President and Founder of Studio/D Voters in St. Louis City and County passed Proposition R last week, a property tax increase to provide additional funding to the St. Louis Community College District for sorely needed career training programs in healthcare, information technology, financial services, biotechnology, and manufacturing. My “Letter to the Editor,” published August 11th in the …
Generate Authoritative Coverage in Trade Journals with Repurposed Survey Results
Need some fresh thinking to generate public relations coverage? Check out how to repurpose survey results to generate press coverage.
Learn What Your Customers REALLY Think About You
Or…The Case for Blind Customer Surveys Marketers of a certain age may remember the “Pepsi Challenge,” a tactic used in the great “Cola Wars” of the 1970s and 80s when Pepsi Cola took aim at Coca-Cola’s century-long market share dominance. In the challenge, consumers were asked to taste colas from unmarked cups – one Pepsi, one Coke – and then …
Blending Public Relations Into An Account Based Marketing Program
By Scott Dieckgraefe, Founder and President of Studio/D Marketing Communications Public relations programs have long played an integral role in corporate marketing, but with the upswing of account based marketing (ABM) programs, particularly among B2B marketers, some now question where PR fits into their marketing plans. ABM programs concentrate sales and marketing resources on a number of pre-identified high-opportunity prospects. …
4 Things to Do When You’re Number Two
When a manufacturer or service provider is named as the “preferred provider,” life is good. Such relationships can remove a lot of the costs of the sales function. Service levels often flourish, and without competitive bidding situations, margins are typically healthier for preferred providers. But the pandemic enlightened many B2B companies about the tenuous nature of the supply chain. Those …
Six Mindsets Of Marketing Directors – Which Best Captures Yours?
Marketing communication firms exist to lead marketing directors and their companies toward favorable outcomes. On the surface, this sounds simple enough, yet every marketing director faces different challenges, has different corporate goals, and approach their work from different perspectives. Based on many decades of mar-com work, Studio/D has identified six key mindsets from which every marketing director approaches their work. …
Increase Leads and Revenue with Look-Alike Prospect Targeting
Every manufacturer knows their best customers – those companies with whom they’ve established a symbiotic, hassle-free relationship for ongoing sales at comfortable margins. All manufacturer sales reps know which customers fall into this category, and they all want more customers like them. So how does an organization go about “cloning” their best customers? Welcome to the world of look-alike audience …
Account Based Marketing Can Increase ROI & Revenue Growth
By Tom Taylor, Account Advocate at Studio/D Account based marketing (ABM) efforts enable proactive B2B marketers to secure more attractive business by being more visible and relevant to select key prospects. So, what is ABM and how can marketers use it to win profitable business? Let’s start with a simple question: Do you feel your sales efforts would improve if …
Tips For Managing a Product Recall
Getting through a product recall can be very costly. Personnel man-hours, legal fees, lost productivity, and out-of-pocket remedy costs can have a profound effect on your bottom line. But perhaps the greatest negative effect can be on your business’s reputation. Managed poorly, a product recall can lead to the loss of customers and goodwill which may have taken years to …