Six Mindsets

Six Mindsets Of Marketing Directors – Which Best Captures Yours?

Scott Dieckgraefe Insight

Marketing communication firms exist to lead marketing directors and their companies toward favorable outcomes. On the surface, this sounds simple enough, yet every marketing director faces different challenges, has different corporate goals, and approach their work from different perspectives. Based on many decades of mar-com work, Studio/D has identified six key mindsets from which every marketing director approaches their work. …