When Bad Marketing At Good Companies

December 5, 2018
Posted in Insight
December 5, 2018 Scott Dieckgraefe

If we were to ignore problems caused by poor leadership, bad financial management, and inferior products/services, most other business problems are marketing-related. Each of these mistakes take an incremental toll on a company’s success and can make the difference between an awful year and a record-breaking year.

  1. Your path to success isn’t clearly understood – Ask key employees to express your company’s success strategy. You may be surprised by how different their answers are, and how they vary from yours. Until there is uniformity in direction, significant energy is wasted. Are metrics set and monitored regularly?
  2. Your company is not well positioned – Is your branding authentic? If you don’t position your own company, your competition surely will. Own your positioning.
  3. Your audience is not engaged – Are buyer personas/individual needs adequately considered? Are purchase journeys and cycles respected? Recognize that one size doesn’t fit everyone. Is your messaging on-target for each audience?
  4. You are always selling – The adage of “always be closing” is terribly outdated. Try being useful instead – your customers will appreciate it.
  5. You are doing too much (so everything lacks focus) – Prioritization works. Limit yourself to a small number of key initiatives and crush them all. Learn from each, apply the learnings, and move forward.

Studio/D’s PR services include pitching stories to industry publications, media training, content marketing, white papers, case studies, and crisis communications. To learn more, please contact Scott Dieckgraefe at 314-200-2630 or scott@StudioD.agency

Scott Dieckgraefe

Managing Partner, President, Studio/D