By Tom Taylor, Account Advocate at Studio/D Account based marketing (ABM) efforts enable proactive B2B marketers to secure more attractive business by being more visible and relevant to select key prospects. So, what is ABM and how can marketers use it to win profitable business? Let’s start with a simple question: Do you feel your sales efforts would improve if …
Getting through a product recall can be very costly. Personnel man-hours, legal fees, lost productivity, and out-of-pocket remedy costs can have a profound effect on your bottom line. But perhaps the greatest negative effect can be on your business’s reputation. Managed poorly, a product recall can lead to the loss of customers and goodwill which may have taken years to …
Five Ways to Nurture Leads
Use The Right Tools For Optimal Results We recently met with a well-respected sales rep who just resumed his traveling. When we asked how his company is supporting him in today’s new sales environment, the question took him by surprise and he acknowledged that he was not provided with any new sales tools to use in today’s completely different selling …
Make Hay While the Sun Shines: 9 Things Marketers Can Do Now with Newfound Time The slowed pace of business activities due to the coronavirus presents a great opportunity for marketers to tackle the B- and C-list tasks that have been on their to-do list. Most marketers have more time for these tasks, and for many companies there’s easier access …
Virtual is Now Reality The social distancing and shelter-in-place mandates necessitated by the COVID-19 pandemic mean that most of the U.S. workforce must now work remotely. While this presents challenges to keeping businesses open and moving forward – particularly sales and marketing teams whose work typically requires face-to-face interactions – technology solutions exist to bridge the necessary physical distances between us. …
The World Health Organization just declared COVID-19 a global pandemic, and domestic manufacturers are scrambling to formulate and communicate their response to this situation. We encourage our clients to approach this situation in a two-step fashion – build a response plan, then work with your public relations team to disseminate it. Proactive businesses can play an important role in information …
