Marketing communication firms exist to lead marketing directors and their companies toward favorable outcomes. On the surface, this sounds simple enough, yet every marketing director faces different challenges, has different corporate goals, and approach their work from different perspectives. Based on many decades of mar-com work, Studio/D has identified six key mindsets from which every marketing director approaches their work. …
Every manufacturer knows their best customers – those companies with whom they’ve established a symbiotic, hassle-free relationship for ongoing sales at comfortable margins. All manufacturer sales reps know which customers fall into this category, and they all want more customers like them. So how does an organization go about “cloning” their best customers? Welcome to the world of look-alike audience …
By Scott Dieckgraefe, President and Founder of Studio/D Experts agree that artificial intelligence (AI) will continue exponential growth in B2B marketing communications during 2021 and beyond. Yet for all of the good AI can do in marketing, there is still a lot of misinformation about what AI is, as well as concern over future implications. Much of the apprehension about …
Smart manufacturers know that a healthy, robust prospect nurturing program is critical to their business and key to growth. The savviest among them understand that the marketing and sales funnel is where these disciplines converge. Let’s take a deep dive into the roles both marketing and sales teams play when it comes to nurturing prospects.
While others say the press release is dead, we believe a well-written, AP Style press release still packs a punch, even though much of the “press” has moved to digital only. Here are four strong reasons why the press release should remain an important part of your marketing communications program.
What has transpired over the last five years here at Cambridge is nothing short of spectacular. We spend time learning how to see waste. We go and see what is happening at the jobsite, at the plant process or function and we watch. Each day the entire organization spends 30 minutes after our all company morning meeting (a unique experience worth seeing) making improvements to their work area or job functions.
By Scott Dieckgraefe, President & Founder, Studio/D I once owned a tiny house in the woods. A micro-sized deck led to a narrow front door which opened into a small kitchen. The kitchen ceiling was dark and low, which established a confined feeling for the rest of the house. When you entered the house, you instinctively slouched a bit. Over …
By Tom Taylor, Account Advocate. Studio/D Whatever our political affiliation, we can probably agree that the projections based on polling for the last two US presidential elections were way off. This raises the question of whether similar polling errors carry over into all types of surveys – including market research. Luckily, the short answer is “no” – particularly if your …
2020 has been quite the year. World-wide pandemic, tariffs and international trade wars, racial strife and civil unrest, business closures, limited group gatherings, political divisiveness, unemployment, and elbow bumps. This is not what we planned back in January. We get introspective at the end of every year, attempting to identify the salient learning points of the year, and one word sums up the …
1) Review your wills, trusts, estate plan and succession plan. There is a chance COVID will cause a lengthy absence, disable or kill you, a family member or a potential owner / management successor of your business. Number one on my list is to review your will, estate and succession documents in detail for updates and changes. If they are …
